ELI Marketing Toolkit
Everything you need to share the power of Energy Leadership® with your clients and community—including ready-to-use scripts, social media graphics, videos, and more.

Help Your Clients Make the Most of Their ELI Debrief
Share this video series with any client who has just completed their ELI assessment. They'll get a warm introduction to the Energy Leadership® framework, the 7 Levels of Energy, and the concepts behind their results—so they can come to their debrief curious and prepared.
Marketing Downloads
Everything you need to confidently position, promote, and sell the ELI to your clients
Brand & Visual Assets
[Use these assets to maintain a consistent, professional look across your marketing.]
Ready-to-Use Marketing Resources
Get Started
Gain the foundational knowledge and language you need to confidently introduce the ELI to others.
Position & Messaging
Communicate the value of the ELI on your website and beyond, with pre-written messaging and positioning guidance.
Website Copy Positioning (PDF)
Client Conversations
Tools to help you showcase the impact of the ELI, and build credibility with new and prospective clients
Growth & Lead Generation
Step-by-step guidance for turning your client results into compelling stories that attract new leads.
How to Generate Impactful Testimonials That Resonate and Drive New Leads
ELI Logo & Brand Guidelines
Maintain a consistent, professional look across your marketing when referring to the ELI.
Social Media Posts & Templates
Ready-made and customizable posts for introducing your audience to the 7 Levels of Energy framework.
Ready to purchase your ELI Self-Assessments or ELI 360 Assessments?
[The best way to share about the ELI? Share from the source!]
We’ve pulled together these trending social posts from our own channels, which have performed well and created incredible conversations for people to learn about what the ELI is and the impact it can have in their lives. Simply share and/or repost these posts to your own pages and stories.
Intellectual Property Permissions

Over the years, students and graduates have asked us for guidelines on how they can use and share the iPEC content. While Intellectual Property Permissions (IPP) can feel complicated, we’ve simplified the approach with the IPP guidelines.
Specifically for the ELI, keep these guidelines in mind:
- Only iPEC Trainers can train coaches or other practitioners on Energy Leadership®. Creating assets and presentations to train other people to debrief the ELI is prohibited.
- The ELI assessments may not be renamed.
If you’d still feel more comfortable getting the perspective of our Energy Leadership® Team, we’d love to help! Email us at energyleadership@ipeccoaching.com.
Free Monthly Webinars for iPEC Grads
Stay connected and keep your skills sharp with free monthly webinars led by iPEC faculty. Each month we'll cover a different topic related to Energy Leadership®, giving you a space to grow alongside your fellow coaches.